These are fonts in which every character takes up the same amount of horizontal space. It works best when viewed with a monospaced or fixed-width font like Courier. Given that the initial and only option for email text was ASCII, people came up with a creative way to “decorate” their emails – ASCII art.ĪSCII art is a graphic made up of ASCII characters. For languages with additional characters like Polish or Russian, expanded or different ASCII sets need to be used. The same email in ASCII might be displayed in a 12-point Times New Roman font in black on one computer but a 10-point purple Arial font on another.įurthermore, the basic set of ASCII characters is English-language centered. When these characters appear in an email, it’s entirely up to the email program to choose how to display them. It provides absolutely no information about font, size, and color. Standard ASCII is limited to this set of characters. ASCII text is comprised of a certain set of specific characters, including all the letters in our English alphabet, numbers, punctuation marks, and some symbols. This code, developed in the 1960s, was solidified as a code base in 1986. More specifically, emails, at least in the United States and other English-speaking countries, were sent via a specific type of text, called ASCII.ĪSCII stands for the American Standard Code for Information Interchange. In those early days, all emails were plain text emails. In the early days of the internet, before web browsers were what they are today, email was king. Even links aren’t embedded in plain text email. With plain text email, you won’t see additional graphics or embedded multimedia. It is text without additional fonts, designs, or colors added. “Plain text” is just how it sounds– plain, simple text, without any enhancements. Understanding how the back-end tech works can help in choosing which technology would work better for various marketing initiatives. For this reason, we’ll elaborate a bit about the main technical differences between HTML vs. You may be an experienced digital marketer and yet not be fully versed in the technical underpinnings of email. HTML emails have everything plain text emails don’t have: color, style, images, and sometimes multimedia. HTML, which stands for HyperText Markup Language, is a way to code a document (made out of ASCII text) that lets an HTML reader (such as a web browser) know how to render certain types of information. As the word ‘plain’ implies, a plain text email contains only text-no images, stylized fonts, or hyperlinks. plain text emails: an overviewĪ plain text email is the stripped down version of your HTML email. We’ll also explore the key differences and benefits of each when it comes to deliverability, user experience, visual display, and brand consistency. ![]() In this article, we’ll provide a thorough overview of HTML and plain text emails. To get the best email deliverability results, a savvy email marketer should choose which format will best suit the intended audience and purpose. While the answer may seem obvious (HTML, right?), it’s not always that simple. plain text emails–which is better? This debate has been ongoing in the online marketing world for years now.
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